Illustration
2025
Poké Prix
A T-shirt illustration bringing together the nostalgic worlds of Grand Prix and Pokémon.
Client
Grand Prix
scope
Illustration
year
2025
duration
1 Week
Overview
The brief.
Grand Prix is a Spanish television game show that became a summer tradition for generations of families, with towns competing against each other through a series of games, challenges and obstacle courses. First broadcast in the 1990s, the programme became deeply rooted in Spanish popular culture, creating a shared sense of nostalgia across different generations when it returned to television in 2023. To celebrate its comeback, I developed a T-shirt concept combining the programme’s new Grand Prix logo with another major reference from my generation: Pokémon. I created the name Poké Prix for the crossover and built the illustration around Miltank, a Pokémon whose cow-like appearance provided a natural connection with one of Grand Prix’s most recognisable symbols.
The Challenge
Two worlds, one shared nostalgia.
The challenge was to bring together two very different but instantly recognisable references without making the result feel like a simple visual mash-up. Grand Prix and Pokémon both carry a strong nostalgic connection for the generation that grew up with them, so the illustration needed to preserve that familiarity while finding a convincing link between the two.
the solution
The perfect Pokémon for the job.
Miltank became the natural bridge between both worlds. Its cow-inspired design connected directly with the iconic Grand Prix heifer, while the newly created Poké Prix name completed the crossover between the two references. The final composition brought Miltank together with the programme’s new logo in a playful T-shirt design built around recognition, humour and nostalgia.
